Read online The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization - Adam Morgan file in ePub Online

Read online The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization - Adam Morgan | ePub

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but

Title : The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
Author : Adam Morgan
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 04, 2021

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