Read Marketing Scientific and Technical Information - William R King | PDF Online

Download Marketing Scientific and Technical Information - William R King | PDF

Creating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service. Although this view is natural to marketing scholars and practitioners, it is not one that has been extensively applied to STI policymaking and research. This book assesses and demonstrates the applicability and potential of various areas

Title : Marketing Scientific and Technical Information
Author : William R King
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 04, 2021

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